“What
do you say; me, you, and your Chloe glasses/Go somewhere private where
we can discuss fashion/Like, Prada blouse, Gucci bra?…” – Jay-Z, “Give
It To Me”
What we see and hear enough of, we buy into – often. Fashion is a
prime example. Marketing is centered about influence. Influencing
people to spend their hard earned money on the hottest items, well what
they’re told is hot. No one can be upset with the ploys to move people
to carry a certain bag, rock an exclusive pair of heels, no matter how
uncomfortable, or stand in line for hours to have the in sneakers, just
for the moment. Sometimes a brand is big enough to draw the money in
all on its own – that’s what building a brand is all about. Still, the
fact remains that being lured into fashion’s top names doesn’t mean
you’re stylish.
Kanye West’s AIR YEEZY II shoe
Take Michael Kors for instance, a well established and affluent line
that you can now find every female, of any age and status, adorned in.
Every woman includes high school age and the struggling college
student, by the way. Nothing is wrong with Michael Kors, the brand. In
fact, his bags, shoes, clothing, and jewelry are quite nice. But, it
seems that what is talked about in songs most often impacts the urban
world’s fashion sense. Lyrics speak, they increase sales too. Parents
can be found rushing out to get their preteen with subpar grades $150
jeans. This isn’t a new trend, but possibly the continued cycle of
seeking labels merely for validation.
Kanye West’s DW shoe line
The questions can even be posed, why not Jill Milan or a Bottega
Venetag bag as the must haves? Why Gucci or Dior? Because they’re
talked about more? Why does it even have to be high end, and in a lot
of cases, a knockoff? Faking it to fit in seems to come in all sizes
and styles. Many in the young and fly demographic are missing the
concept that real style is authentic.
Yes, authentic, as in your own take on what a look should be about, down to the tag, or most times the lack of an expensive one.
Tawni Fears is a freelance writer and contributor to AllHipHop.com. Follow her on Twitter (@brwnsugaT).Source allhiphop.com
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