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Holding up a yardstick against Hip-Hop has always been monumentally difficult.
One of the best things about Rap as the relatively youngest,
significant musical genre to date has been its organic development into
more diverse sounds, flavors, themes, and colors than we ever
considered imaginable some 30+ years ago.
Therefore, ranking greatness or hotness among rappers, producers,
DJs, and the like is nearly impossible and, perhaps, annoyingly unfair.
Especially to people like me, a certified Hip-Hop head who loves the
culture and its many brilliant offerings.
Last night (February 19), MTV hosted its sixth installment of the
“Hottest MCs In the Game,” where they survey the rap scene and attempt
to place rappers in some sort of hierarchy of influence and dopeness. I
say impossible. But, Rick Ross topped the list, and while some of you
were surprised and some were angry, many of you were likely nodding in
sheer agreement.
I learned my lesson about ranking hotness the hard way recently, as I helped to select AllHipHop.com’s Top 40 Albums of 2011 list.
2011 was an above average year for eclecticism among MCs – there was
conscience and rebellion and bravado and artistry and some ratchetness,
too. And, the field had also evolved beyond our imaginations to include
seasoned rappers, newbies, other cultures, and even a former
correctional officer such as Ricky Rozay. And, though there was next to
no female presence (to my dismay), I thought it was a good list.
Ultimately, we settled on Watch The Throne as album of the
year. OK. Cool. But soon after, a super-respected-in-the-industry
friend of mine surveyed the list and said, “You know you’ve let down
Hip-Hop, right?” His angst was with our placing The Roots’ Undun album in the number two spot, just below the gigantic pairing of Jay-Z and Kanye West.
Sheesh! Had I let down the entire culture with one decision in a
ranked list? Surely, no one could argue that “The Throne” was THE force
to be reckoned with last year. But then again, he had a point – The
Roots have been catapulted by some of the best lyrics ever spit over
unforgettable, live instrumentation consistently for like 20 years.
The decision was impossible, but ultimately, it may be The Throne’s
“hotness” that won the day. And, whether we like it or not, factors
like their massive marketing budget, gazillion Twitter followers,
ability to tap into the youth market, and willingness to take endless
shots from the critics helped out, too.
That seems to be the way of the industry in this day and age – being
great and being on top don’t necessarily go hand-in-hand. Certainly
Jay-Z is one of the dopest ever – but is he doper than Black Thought?
Sure, Kanye West will say whatever on a track, but is he more
outrageously brilliant than, say, an Immortal Technique? And yes, Rick
Ross is flossing on ‘em like nobody’s business, but can he outshine Big
K.R.I.T. lyrically when you’re talking about over-obsession with
candy-painted cars and rims?
There are countless comparisons to be made in the industry, and
frankly, those calls are a matter of taste, life experience, and plain
ol’ media persuasion. And, they’re not necessarily representative of
the talents of thousands of brilliant MCs that infest our local
neighborhoods, or even those lucky few who make it to the limelight.
At AllHipHop.com, our early days were wise ones – it was then that
we created our signature “Top 5 Rappers Dead or Alive” list to allow
the industry to rank itself in terms of who is best. After all, I
mentioned that ranking greatness (or hotness) is a job that no one on
my side of the desk ever really wants.
So, no matter what the critics say about MTV’s list, Rick Ross (and
his Maybach Music Group empire) has indelibly changed the current Rap
game – from cornering the market to garnering the respect of his peers.
By some standards, that makes him the “hottest MC in the game.”
But hottest compared to who?
Seandra Sims is AllHipHop.com’s Editor-At-Large. Follow her on Twitter (@seandrasims).Source allhiphop.com
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